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Clay

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Prospect Differently

9.7
159 reviews on G2

What is Clay?

Clay: The AI-Powered Data Intelligence Platform for Modern Growth Teams

Step into the future of data-driven growth with Clay, the revolutionary platform that combines the world's most comprehensive B2B data ecosystem with cutting-edge AI research agents. Clay isn't just another data provider—it's a complete paradigm shift that transforms how growth teams discover, analyze, and act on market intelligence to drive revenue acceleration.

Unprecedented Data Access and Intelligence

Clay provides access to over 130 premium data sources, creating the most comprehensive B2B intelligence network ever assembled. From company databases and technology stacks to intent signals and buying behavior patterns, Clay aggregates data that remains fragmented across the industry. This unified data foundation enables growth teams to make informed decisions based on complete market visibility rather than partial insights.

AI Research Agents That Think Like Your Best Researchers

Clay's proprietary AI research agents represent a breakthrough in automated intelligence gathering. These sophisticated algorithms don't just collect data—they analyze, synthesize, and present insights in the same way your top researchers would. The AI agents can automate complex research tasks at scale, uncovering patterns and opportunities that human researchers might miss due to time constraints or cognitive biases.

Revolutionary Waterfall Enrichment Technology

Clay's waterfall enrichment system represents the gold standard in data completeness. Rather than relying on a single data source, the platform systematically cascades through multiple premium providers, ensuring maximum coverage and accuracy. This methodology guarantees that if the information exists anywhere in the B2B ecosystem, Clay will discover and deliver it to your team.

Workflow Automation That Transforms Growth Operations

Clay's workflow automation capabilities extend far beyond simple data enrichment. The platform enables teams to build sophisticated, iterable workflows that can handle any growth use case—from CRM enrichment and lead scoring to intent-based outbound campaigns and account-based marketing strategies. These workflows learn and improve over time, becoming more effective with each execution.

Technology Stack Intelligence and Competitive Analysis

Clay excels in technology stack discovery, providing unprecedented visibility into what tools and platforms your prospects and customers use. This intelligence enables highly targeted outreach campaigns, personalized messaging based on technology preferences, and competitive positioning that resonates with specific buyer personas. The platform's technology lookup capabilities extend beyond basic stack identification to include implementation details, user counts, and migration patterns.

AI-Powered Copywriting and Personalization

Clay's AI copywriting capabilities revolutionize how teams create personalized outreach content. The platform analyzes prospect data, company information, and technology stacks to generate compelling, relevant messaging that drives higher engagement rates. This AI-powered personalization extends beyond email content to include LinkedIn messages, sales sequences, and marketing campaigns.

Enterprise-Grade Security and Scale

Trusted by over 300,000 leading growth teams including OpenAI, Anthropic, and Vanta, Clay operates with enterprise-grade security protocols and scalability. The platform's infrastructure can handle the data processing needs of the world's largest organizations while maintaining the performance and reliability required for mission-critical growth operations.

Seamless Integration and Tech Stack Consolidation

Clay's API-first architecture enables seamless integration with your existing growth tech stack, including CRM systems, marketing automation platforms, sales engagement tools, and analytics platforms. By consolidating multiple data sources and research tools into a single platform, Clay helps teams reduce costs, eliminate data silos, and improve operational efficiency.

The Clay Advantage for Modern Growth Teams

Clay represents the evolution of growth intelligence—a platform that doesn't just provide data, but transforms how teams think about and execute growth strategies. By combining comprehensive data access with AI-powered insights and workflow automation, Clay enables growth teams to move faster, make better decisions, and achieve results that were previously impossible.

Getting Started with Clay

Begin your Clay journey with a comprehensive demonstration that showcases the platform's capabilities across your specific use cases. The platform's intuitive interface requires minimal training, allowing your team to start generating actionable insights within days of implementation. Experience the Clay difference and discover why leading growth organizations choose this revolutionary platform for their most critical intelligence needs.

User Reviews & Ratings

9.7
Based on 159 reviews
Last updated
2025-08-22

Key use cases and categories

Teams use Clay for:

Email finder
LinkedIn Extension
Waterfall Enrichment
Data Enrichment
Intent Signals
Prospecting Database
Technology Lookup
LinkedIn Scraping
Copywriting
Workflow Automation
Phone number finder
Sales Assistant
Scraping
Data Provider
Account Research
Sales Extension
Sales Workflow
Lead Management
Personalization
Automation

Pricing and plans

Clay pricing: Free trial available. Check the site for current details.

Official links

More information on the official website:www.clay.com

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